A vibrant identity for a national omni-channel brand
An online and offline baby products retail brand redefines its strategy through design.
Babyoye, India’s largest online baby store merged with Mahindra retail’s Mom and Me chain. The coming together of the online and in-store businesses offered a range of new possibilities in terms of new branding and aesthetic. We designed the brand identity, web presence, retail and the e-commerce site. Babyoye and Firstcry, now stand merged under the Firstcry brand.
Brand Design
Online and Offline Communication
Assets for Festive Occasions
Packaging
Responsive Web Design
The babyoye website experience was defined through a careful selection of elements that offered complete responsiveness. Navigation, landing, listing and purchase flow pages were drawn keeping in mind the stereotypes that the large number of customers had and also eased out the load on the new users. The entire interaction was given a brand new image styling and graphic interface that brought it alive.
